Research Report

| Breaking Down the Silos |
| The future face of the communications industry |
Authors: Jennifer Birch, Mike Colledge |
Published: 2012-3-1 Pages: 33 |
This report from IABC/Ottawa, Ipsos Reid, and the University of Ottawa's Graduate School of Public and International Affairs details the findings of a day-long ideation session of more than 40 communication professionals discussing the past, present and future of the communication profession. Written by Jennifer Birch and Mike Colledge, “Breaking Down the Silos” highlights the evolution of the industry and the changing role of the communication professional, with particular attention paid to social media and its impact on the profession.
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changing demographics
communications industry
communications professionals
communications style
communications tools
graduate school
iabc ottawa
ideation exchange
international affairs
ipsos reid
ipsos reid public
media outlets
public affairs
reid public
reid public affairs
social media
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