|Breaking Down the Silos|
|The future face of the communications industry|
Authors: Jennifer Birch, Mike Colledge
Published: 2012-3-1 Pages: 33
This report from IABC/Ottawa, Ipsos Reid, and the University of Ottawa's Graduate School of Public and International Affairs details the findings of a day-long ideation session of more than 40 communication professionals discussing the past, present and future of the communication profession. Written by Jennifer Birch and Mike Colledge, “Breaking Down the Silos” highlights the evolution of the industry and the changing role of the communication professional, with particular attention paid to social media and its impact on the profession.