|BP Oil Spill Response|
|Deveney Communication, Louisiana Office of Tourism|
Published: 2011 Pages: 7
When the worst environmental disaster in U.S. history threatened the coast of a state dependent on visitors—a state already recovering from hurricanes and an economic downturn—the Louisiana Office of Tourism employed Deveney Communication to preserve an image and industry that employs more than 200,000 people. They researched the facts; considered the people; identified the barriers; and developed a strategic response to convey the facts about the disaster, influence the public and preserve Louisiana's US$9.4 billion tourism industry.