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Making Sure We Count: South Carolina's 2010 Census Campaign
Making Sure We Count: South Carolina's 2010 Census Campaign
South Carolina Budget and Control Board
Published: 2011  Pages: 5

In order to address South Carolina's historically low census response rate, the South Carolina Budget and Control Board implemented a comprehensive public relations and advertising campaign that mitigated public misconceptions and addressed how the census positively impacts communities. The campaign helped South Carolina produce a national-best improvement in its response to the 2010 census, and earn an estimated US$42.2 million in federal aid in the next decade.

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