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CW Magazine - January/February 2013

CW Magazine - January/February 2013

A Measure of Influence

The Standard for Social Media

Ready, Set, Manage

Still in the Mix

Make It Personal

From the Editor

Creative Communication

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CW Magazine - January/February 2013

Published: January 2013

Real Value

When it comes to measurement, astonishingly little attention gets paid to what matters most

Authors: Caroline Kealey

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communication activities communication evaluation communication performance communication strategy corporate objectives economic development include result indicators measurement tools media coverage media relations performance indicators process indicators related performance indicators result indicators results map strategic communication

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