« Normal View
IABC Publications - Discovery



Welcome to Discovery, IABCs online library
For the latest issues of Communication World magazine (including recent podcast episodes and videos), please go to cw.iabc.com.
If you are using Discovery for the first time and you experience trouble getting past our terms of agreement, please contact member_relations@iabc.com.

Discovery is IABC's online collection of content resources—best practices, templates, in-depth analysis, research, how-to manuals and more.
IABC Discovery. Made Simple.
CW BulletinCW MagazineCase StudiesBooks
Current Issue Back IssuesCurrent Issue Back IssuesHealing Stories: 2009 Scripps Health...Crisis Management and Communication

IABC Research Reports

This IABC Research Foundation study, sponsored by Marketwire and prepared by Merrill Shugoll, details the findings of interviews with 20 senior executives from large companies around the world. According to these CEOs, presidents, and managing directors, communication is one of the top business challenges today, particularly an increased demand for it as a result of technological changes and increased scrutiny of business. "A View from the Top" discusses the role of communication and professional communicators, the keys to effective communication, and the most useful tools for communicating with various audiences--all through the eyes of senior executives.

Reference Finder

Write or paste your own content into the text box below to find IABC publications with related content. The more content you enter, the more accurate the resulting listings will be.

IABC Discovery Login

This resource is only available to Premium Discovery subscribers.

Subscribe to access business communication books, manuals and case studies—and get an additional 7,000+ pages of content for just US$99 per year.

. Not a member? Learn about the benefits and join IABC.