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IABC Research Reports

This IABC Research Foundation study, sponsored by Marketwire and prepared by Merrill Shugoll, details the findings of interviews with 20 senior executives from large companies around the world. According to these CEOs, presidents, and managing directors, communication is one of the top business challenges today, particularly an increased demand for it as a result of technological changes and increased scrutiny of business. "A View from the Top" discusses the role of communication and professional communicators, the keys to effective communication, and the most useful tools for communicating with various audiences--all through the eyes of senior executives.

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